SEO stands for Search Engine Optimisation – Its the process search engines use to rank your website for relevance and popularity. Type any topic into Google or Yahoo and you are presented with thousands of links to websites recommended as being the closest match to your search. The SEO process determines which ones get to the top of the search listings. Whats important to remember is that these search engines don’t have preferences. They wont pick your website because its the easiest to navigate or has a sleek design. The internet “spiders” search for text and relevant keywords only.
Now you know what SEO is what are the best ways to increase traffic?
Image via CrunchBase
- Use the right keywords in your website. Don’t overuse, for example if you are a plumber only type plumbing services a couple of times on the page. You need to balance the right number of keywords with good content. If your website is just a bunch of disjointed keywords repeated then customers are unlikely to call you.
- Build links with partner sites or blogs on other sites. The “spiders” pick up these links and if other companies link back to your site it will increase your ranking.
- Register your site with the major search engines. The major players such as Google and Yahoo have their own system for registering your website so that their “spiders” and “crawlers” can find you. Its also the best way to get exposure for your site and give your customers an opportunity to find you!
Keep your website fresh and update content every month to keep your customers coming back!
